Liaise Studio was contacted by Annie Bartholomew to help in the development of a marketing plan and a website design for her upcoming album and musical, Sisters of White Chapel. This musical project is a collaborative songwriting project inspired by narratives of women during the Klondike Gold Rush in Alaska & the Yukon. Led by Annie, these songs celebrate the struggle and sacrifice made by those who risked safety and virtue for a chance of a better life. Through historic source material and modern songwriting forms, Sisters of White Chapel seeks to bring to light the lesser known histories of women who came North.

Working closely with Annie, Christine was able to help shape a creative strategy to market and design the visual elements to the album and musical. The music is haunting and beautiful, creative and reminiscent of the past—so our strategy to the marketing, partnerships, and artwork aims to emulate those.

Christine also developed the branding and design for the musical and album’s website. You can check it out here.