JUNEAU COVID-19 VACCINE CAMPAIGN

Hired by the City & Borough of Juneau, Christine developed and implemented a six-week long marketing and communications campaign to encourage citizens to get a COVID-19 vaccine—including outreach, graphics, scheduling, photography, writing, website, social media, radio, and print materials. The audience—identified through a survey developed, designed, implemented, and analyzed by Christine—was middle-aged men, as well as minority groups untrusting of government.

Throughout the length of the campaign, between early May and mid-June, there was an increase in 7% of the total Juneau population getting vaccinated.